Saturn Labs Earrings
Skills:
Lasercutting
Product Design
Rapid Prototyping
User Testing
Packaging Design
Sales
Marketing
Customer Service
Engineering Communication
Shipping and Fulfillment
Brand Creation & Development
Ongoing
Individual Project
2019-
Description
Founded an accessories brand. Designed, manufactured, marketed, developed custom packaging, and sold a line of acrylic earring products globally.
Communicated with a factory and suppliers to manufacture my products at scale to expand production capacity and brand growth. I also communicated directly with my customers to identify pain points, and adapt to their needs.
Brand Story
Saturn Labs changes the narrative of plastic as something coveted, desirable, something to hold close and precious, rather than "cheap" or "disposable." The brand embraces a futuristic, experimental mindset and innovation with a focus on amplifying joy and light in the world. It's the 21st century, how you express yourself should get a new look too.
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For everyone.
Hyper modern, bold, and irresistibly colorful
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These earrings have an enigmatic glow from within. Every piece is designed with the intention of bringing light to the wearer. Day or night, rain or shine.
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Beyond aesthetics, they are concerned with how they make the wearer feel. Some are designed to steal the spotlight, others are meant to redirect focus to the wearer with that extra glimmer of shine.
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Untethered and unbothered
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Just like you. Lightweight material means the wearer can bop around carefree. Easy on your ears and easy on the eyes. Shine bright and live your life.
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Early phase in-person sales event. Launched first collection at a university art fair.
Received feedback directly from buyers, and used sales data to identify most popular styles and accepted price points.
Colorful objects that hold space for multitudes.
The founding products for the brand are un-gendered shaped people, with colors (green and orange) not typically associated with any particular gender. As the wearer, you can give these objects whatever gender they desire, or just let them exist in an un-gendered space where they can occupy any gender expression --- in a quantum possibility where they are simultaneously everything and nothing.
Acknowledgements
Models:
Julia Espero
Masha Alekseeva
Sage Isabella
Alli Cruz
eisa
ki the poet
Xavier Fields
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and everyone who has supported Saturn Labs.